SVG Summit: Turner’s Craig Barry, CBS’s Harold Bryant Offer Perspectives on Industry Trends

In today’s sports video world, producers have more tools at their disposal than ever before, but how do they decide what’s the best storytelling tools in their arsenal?

Turner Sports’ EVP, Production and Chief Content Officer Craig Barry and CBS Sports’, EP and SVP, Production Harold Bryant took to the stage at the SVG Summit earlier this week to discuss some of the most buzz-worthy topics in the industry.

A hot button issue across the sports video production industry is the future of virtual reality. Does it have a viable future in live sports? Will it only succeed in an on-demand world? Will consumers embrace it?

Barry and Bryant find themselves with differing takes on the opportunities ahead.

The old adage says “content is king” but with each passing day, distribution methods prove just as critical. Barry discusses how platforms and their unique identities can define the success of content.

Not long ago, the idea of competing sports networks working together to produce a major sporting event was unheard of. Nowadays, its becoming more and more common. Two of the biggest collaborators in the business are Turner Sports and CBS Sports, who work together to produce the NCAA Men’s Basketball Tournament and the Final Four.

Barry and Bryant discussed how the intricacies of collaboration work.

While many camera angles in sports production have been common place for a long time, networks go through strenuous vetting processes when looking to integrate new cameras and unique angles.

Barry analyzes the one-of-a-kind “Rail Cam” that Turner and CBS use at the Final Four and breaks down why camera angle choices are so critical.

For more video coverage from the 2016 SVG Summit and the Sports Broadcasting Hall of Fame, visit SVG On Demand.


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