Sports Venue Production Summit at U.S. Bank Stadium: Full Agenda Announced!

In March, SVG will travel to the NFL’s newest venue — U.S. Bank Stadium in Minneapolis — for the annual Sports Venue Production Summit. The two-day event kicks off on Monday March 13 with a behind-the-scenes tour of the Minnesota Vikings’ new home, followed by an opening-night reception in the stadium’s Club Purple. On Tuesday March 14, a full day of panel discussions focusing on fan engagement and the in-venue fan experience is planned. 

For more information or to register, CLICK HERE.


Monday March 13

4:00 p.m. Registration

4:00 – 5:30 p.m. U.S. Bank Stadium Tour

5:30 – 7:00 p.m. Opening Night Reception

Tuesday March 14

9:00 – 9:30 a.m. Registration

9:30 a.m. Welcoming Remarks

9:30 – 10:00 a.m. Inside U.S. Bank Stadium With Minnesota Vikings
U.S. Bank Stadium, one of the NFL’s most highly anticipated new venues, opened in 2016 with an ambitious video plan to entertain Minnesota Vikings fans. Members of the team’s Vikings Entertainment Network draw back the curtain on their unique approach to in-venue video, how they leverage their brand-new facilities, and what Vikings fans can expect in 2017.

10:00 – 10:45 a.m. Producer Perspectives: Tips for Using Video To Energize Your Fanbase
As the in-venue video experience evolves to include larger-than-life displays, concourse TVs, mobile apps, and more, the role of game-day producer is changing. How are local production departments answering the call for more content on more screens? Producers weigh in on what steps they’ve taken to develop, distribute, and promote their team’s unique video strategy across a variety of platforms.

10:45 – 11:00 a.m. Networking Break

11:00 – 11:30 a.m. Choosing the Right Capture Technology for Your Needs
A broadcast-quality video presentation needs broadcast-quality tools, and sports venues are increasingly turning to network-caliber cameras, lenses, and replay servers to create their shows. Learn about the latest in capture technology for in-venue video needs, how venues and broadcasters can work together and share resources between the control room and truck, the potential impact of HDR, and more.

11:30 a.m. – noon The Latest in In-Venue Video Distribution
Investing in broadcast-quality cameras and high-resolution displays also means investing in the broadcast infrastructure to deliver content from point A to point B. Industry leaders discuss how to integrate 4K and 8K production tools into your video workflow, the latest in the move toward a hybrid IP/baseband world, and how evolutions in video distribution will play out on your video displays.

Noon – 12:15 p.m. Case Study 1: TBD

12:15 – 1:15 p.m. Lunch

1:15 – 2:00 p.m. Getting the Most Out of Your Control Room
As the command center of a venue’s video strategy, the video-control room must adapt to the increasing demands for content across a variety of platforms. Industry leaders weigh in on investing in new technology on a budget, how to select control-room technology that can grow with your team’s needs, and what the move toward software-based and virtualized machines means for you.

2:00 – 2:15 p.m. Case Study 2: TBD

2:15 – 3:00 p.m. Using Social Media and Digital Platforms To Maximize Fan Engagement
With the quality of the at-home broadcast experience at an all-time high, sports venues must work harder than ever to entice fans to leave their living rooms and catch a game live. What are today’s fans looking for in the game-day experience, and how are teams leveraging social-media channels, mobile apps, and proximity-determining technologies to find out? And will virtual reality have an impact?

3:00 p.m. Closing Remarks

Program subject to change

Speakers will be announced in the coming weeks, so be sure to check back often! If you are interested in a speaking opportunity or have any questions about the event, please contact Karen Hogan Ketchum at

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