Fox Affiliates To Collaborate on First Local Ad Insertions in Super Bowl Stream

Fox Sports will offer a live, non-authenticated stream of Super Bowl LI on Fox Sports GO, the streaming platform that showcases all of Fox Sports’ live events and studio programming. Fans around the country will be able to stream the biggest television event of the year at, using iOS, Android, Windows, and Amazon tablets or through connected devices, including Apple TV, Roku, Android TV, Chromecast, Amazon Fire and XBOX One. For the Super Bowl broadcast, users will not need to enter their pay TV credentials for viewing.

For the first time ever, a live stream of the Super Bowl will feature local advertisement integration. More than 170 Fox affiliates around the country have already committed to partnering with Fox Sports to program local digital ads. Participating affiliates will have access to same ad inventory for both the linear and digital broadcasts of the February 5 game.

fox“As part of the buildup to this year’s Super Bowl, we’re committed to creating the best possible experience for fans by dramatically expanding the ways and places in which they can watch the game,” says Fox Sports President, COO and Executive Producer Eric Shanks. Our pioneering collaboration with our affiliates to allow streaming local ad insertions will make commercials even more relevant for viewers and help make this year’s game even more of a personal experience for every fan.”

“We’re excited that this year’s Super Bowl will showcase the unique relationship of Fox and its local affiliates which allows us to collaborate on innovations such as this,” says Brian Jones, EVP and COO of Nexstar Broadcasting Group, and Chairman of the FOX Affiliates Board of Governors. “An incredible 170 affiliates from all around the U.S., including 22 stations that Nexstar owns or provides services to, opted to participate in this first-of-its-kind digital ad insertion for the Super Bowl, allowing us to promote our local affiliate brands and reach viewers on a national scale. We look forward to more groundbreaking collaborations with FOX in the future.”  

Earlier this year, as part of its leadership in TV Everywhere, Fox became the first network to launch live streaming of its primetime entertainment programming on a national basis with the relaunch of FOX NOW Live in all 210 national markets. FOX NOW Live also features digital ad insertion by local affiliates nationwide.

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