FloSports, Krossover Announce Content-Sharing Partnership on FloHoops.com
Story Highlights
FloSports, a global leader in live digital sports and original coverage, and Krossover, a leading sports film analysis and statistics company, announced a content sharing partnership on FloHoops.com to give the companies access to each others’ extensive library of high school basketball footage. The partnership includes usage of archived high school basketball game footage to be used for enhanced game highlights, live event promotion, recruiting efforts, and more.
FloHoops, part of the FloSports network and a leader in high school and college basketball coverage, will have access to Krossover’s database of high school basketball game film to use in its editorial and marketing efforts. The footage, which includes an estimated 10,000 girls and boys basketball teams from around the United States, will complement FloHoops’ robust offering of elite high school game film from top events like Culligan City of Palms Classic, Les Schwab Invitational, Chick-Fil-A Classic, ARS Rescue Rooter National Hoopfest, and more.
In addition, the partnership gives Krossover access to FloHoops’ game archives featuring the top high school basketball teams and players in the country.
“This deal allows us to expand our FloHoops content offering to provide unprecedented high school hoops coverage to fans around the world,” FloSports Vice President of Global Rights Acquisition Toby Mergler said. “This has been a record season for FloHoops, and partnering with a world-class company like Krossover gives us additional tools that will propel us to even greater heights.”
“FloHoops has quickly established itself as the preeminent source for live coverage of elite high school basketball, and this partnership allows us to better service our coaches at every level,” Krossover Intelligence Vice President, Business Development, Eric Perugini said. “Our products make life easier for basketball coaches, athletes and fans, so leveraging FloHoops’ content makes a lot of sense for us.”
Both companies’ brands extend well beyond basketball. In addition to FloHoops, FloSports’ network consists of 19 other sports verticals, ranging from gymnastics and volleyball to wrestling and track. Krossover provides sophisticated data analytics technology in a variety of sports, including basketball, football, lacrosse, soccer, and volleyball.
