BIA/Kelsey: ATSC 3.0 Will Pay for Itself in Three Years reports that BIA/Kelsey is bullish on ATSC 3.0. The TV business researchers today said that after an “in-depth review of the commercial television broadcasting business,” they concluded that “investment large and medium market stations are considering making in the ATSC 3.0 standard would be recouped within three years. “

“ATSC 3.0 will change the business of broadcasting into a next generation wireless communications business,” said Mark Fratrik, chief economist and SVP, BIA/Kelsey. “This new technology will give Broadcasters the ability to pursue multiple new business models which will significantly diversify their current revenue mix.”


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