BBA Offers Free Camera/Lens-Market Insights; Join Information Exchange Today!

Data-gathering is intended to help in developing industry ‘wish list’

What should the next-generation camera/lens combination look like? Answering that question is part of the reason the BBA (Balanced Business Advisors) is undertaking an information exchange for sports and other production professionals in the industry via SurveyMonkey. According to BBA CEO Jim Grosvenor, those who take part will be eligible to receive a summary report of the results. This is also the last week to be part of the report (read on for the link).

The information exchange can be accessed by clicking here and takes only a few minutes to complete. By contributing to the data that is gathered, you will be entitled to receive a summary report in the coming weeks.

“By responding to a set of questions regarding your areas of interest in our information exchange, you will help us take stock of how our members use cameras and lenses in this rapidly changing market,” he explains. “Your answers will also help us develop a wish list of what you would like to see from manufacturers going forward.”

The information exchange includes questions about what kind of cameras and lenses are used for live sports-event production and studio operations and what kind of features are most important in deciding on what camera to buy or rent.

Responses are completely anonymous, and Grosvenor says that those wishing to receive the summary report can send a separate e-mail following completion of the survey, anonymity ensured.