PBR To Live Stream Tacoma Event on Twitter
Professional Riders (PBR) today announced a partnership with Twitter to live stream the PBR Built Ford Tough Series event at the Tacoma Dome this weekend. The live stream for the Tacoma Invitational presented by Cooper Tires on Saturday April 22, the season’s 15th stop on the PBR Built Ford Tough Series, will be available for free to logged-in and logged-out users on Twitter and connected devices in the United States. The live stream will be accessible at pbr.twitter.com or on @PBR. The stream on Twitter will also include advertising packages with TV-style ad spots.
Fans following The Tacoma Invitational on Twitter will also see a first for any major sport – a full musical integration throughout the event. The iconic band WARRANT will perform as the “PBR House Band,” including performing the national anthem, the musical beds leading up to and under each ride, and during intermission breaks.
Known as “the original extreme sport,” PBR’s Built Ford Tough Series features the world’s top 35 bull riders confronting the most world’s most fearsome bulls in epic 8-second bursts of mayhem. The sport now has 61 million fans in the US (ESPN Sports Poll). PBR on CBS television ratings increased 12% last year, according to Nielsen, and the league also set 13 local attendance records for the Built Ford Tough Series. PBR’s Twitter following grew 43% in 2016.