Wazee Digital Inks Licensing Deal With World Surf League
Wazee Digital has inked a new partnership with the World Surf League (WSL) in which WSL content will be available for licensing through the Wazee Digital Commerce portal, beginning May 1.
“When choosing a new licensing partner, we wanted to work with a global sales team that understands the needs of sports organizations and the extraordinary value of the WSL’s growing footage library,” says Jason Rem, vice president of production at the WSL. “Wazee Digital not only has an impressive track record of success with other major sporting leagues and organizations, but sees the potential for explosive growth that our content offers — both in the near and long term. WSL represents the world’s best surfers, and by working with Wazee we hope to increase exposure of the league and ultimately bring new fans to the sport.”
Commerce is a portal designed to help rights holders maximize the value of their premium content by connecting with customers who need video. Buyers such as filmmakers, broadcasters, and advertising agencies go to Commerce to search for and purchase clips to use in their projects. Commerce is powered by Wazee Digital Core, Wazee Digital’s media asset management system built specifically for the cloud, which is the foundation of all Wazee Digital products and services.
“At Wazee Digital, we are dedicated to offering our valued client base a wide range of memorable sports moments, and our partnership with the WSL will provide them with exciting content they simply cannot find in any other sport,” says Jay Bailey, senior director of entertainment licensing, Wazee Digital. “The WSL is already immensely popular, but we believe this partnership will expose their breathtaking events and world-class athletes to an even broader audience.”