Whistle Sports Taps Mashable-Vet J LaLonde as new VP of Content

Whistle Sports has appointed J LaLonde has joined as its new Vice President of Content. LaLonde will oversee the company’s multi-platform content development, production and programming worldwide. Prior to joining Whistle Sports, LaLonde served as an executive producer of original programming and development for Mashable Studio. 

LaLonde will work directly with the company’s league and creator partners to focus on developing and producing short- and long-form content for Whistle Sports across all social platforms as well as linear and OTT platforms. This role was created to help the company accelerate its growth across all platforms and to amplify the Whistle Sports brand voice globally.

LaLonde has worked in the content business for over 15 years across sports, comedy, radio, TV and film. LaLonde uses his rich experience to harness the power of data across platforms to build narratives and inform production. His expertise includes building and acquiring content that can thrive in the rapidly changing media landscape.

“Whistle Sports provides incredible access to athletes and leagues, coupled with a wide variety of channels through which to tell stories. At Whistle Sports, we’re just as big of fans of the games and sports we’re telling stories about as our audience, so we can have real conversations with them, as opposed to broadcasting at them or to them. Working with this incredible team will enable me to satiate sports fans’ appetites for fun, innovative content,” said LaLonde.

Prior to joining Whistle Sports, LaLonde served as an executive producer of original programming and development for Mashable Studios, where he used data within the development and storytelling process to help Mashable build major partnerships with Turner, NBCU and Nat Geo Wild and to put Mashable Studios at the center of digital TV.

LaLonde will be reporting to Jeff Urban, Whistle Sport’s President.

“As our platform continues to grow and the interests of our fans become more diverse, Whistle Sports must be on the cutting edge with its programming,” said Jeff Urban, President, Whistle Sports. “J brings a fresh perspective to our creative process and will help insure we remain a leader in the sports media space.”