NAB 2017: Pair of US Pay TV Providers Launch First Linear Consumer UHD Services with SES
At the NAB Show this week, SES (booth SU1910) has announced two MVPDs in the US have launched the first commercial linear Ultra HD services to cable and IPTV subscriber homes using SES’s satellite-delivered, pre-packaged, Ultra HD solution. Marquette-Adams of Oxford, Wisconsin and Highlands Cable Group of Highlands, North Carolina have licensed the SES-provided Ultra HD programming through Vivicast Media and have initiated their Ultra HD offerings following successful trials of the SES platform.
Additional cable and IPTV operators are also close to launching their own milestone Ultra HD services on SES’s fully-managed, scalable system, which is aimed at accelerating 4K Ultra HD deployments across North America.
More than 20 MVPDs, with a combined audience of nearly 10 million subscribers, are testing SES’s all-in-one Ultra HD solution, which packages the world’s largest 4K Ultra HD channel lineup, satellite distribution services, and reception equipment. Programming on the SES Ultra HD lineup features ten 4K Ultra HD channels, including Fashion One 4K, Travelxp 4K, 4KUNIVERSE, NASA TV UHD, INSIGHT TV, UHD1, C4K360, Funbox 4K, Nature Relaxation 4K as well as SES’s UHD demonstration channel. These channels are hosted on a trio of SES satellites at the centre of the orbital arc (SES-1, SES-3, AMC-18), which covers 100% of the cable head-ends in the US.
Vivicast has played an integral role in the launch of commercial linear Ultra HD by securing licensing rights for the Pay TV providers offering the impressive 4K Ultra HD programming lineup provided by SES.
“These historic commercial linear Ultra HD services are being delivered to subscriber homes by cutting-edge Pay TV providers, who are leveraging SES’s satellite-based Ultra HD platform,” says Steve Corda, Vice President of Business Development in North America for SES. “We have delivered on our bold plan announced at NAB two years ago, which was laser-focused on enabling linear Ultra HD home delivery in half the time it took HD to reach the same television milestone in the US. SES cut through the operational and technical barriers with our scalable solution delivered via satellite, which provides high quality Ultra HD and can reach over 100 million television households throughout North America.”
SES is showcasing its Ultra HD platform at NAB in Las Vegas this week.
“Thanks to two forward-thinking Pay TV systems, the future of 4K is beginning to unfold in the US. Vivicast Media salutes Marquette-Adams and Highlands Cable Group on becoming the first traditional cable systems in the nation to successfully meet the growing demand for entertainment delivered in next-generation 4K,” says Stuart Smitherman, President of Vivicast Media. “Vivicast Media and SES have together greatly accelerated the delivery of compelling Ultra HD TV networks to homes across the US, including the world’s first High Dynamic Range channel, Travelxp 4K.”
“We have launched our Ultra HD services well ahead of schedule on SES’s breakthrough solution, which has enabled Highlands Cable Group subscribers to be among the first to enjoy 4K Ultra HD television in North Carolina,” says Nin Bond, Managing Member / GP, Highlands Cable Group. “Response to our new Ultra HD services has been extremely strong, as our subscribers can watch a tremendous lineup of Ultra HD content on their new 4K UHD TVs.”
“We are very excited to be among the first to bring world-class Ultra HD services home to our subscribers here in Wisconsin,” notes Jerry Schneider, CEO/GM, Marquette-Adams. “Through our collaboration with SES, Marquette-Adams is looking forward to expanding our Ultra HD business with more exciting, game-changing programming and features.”