At SVG College Sports Summit, Social Video Steps Into the Spotlight

At this year’s SVG College Sports Summit, social video and live social streaming will be at the front of everyone’s minds as the industry gathers again in Atlanta from May 31 – June 2. This year’s program offers numerous opportunities to learn from and network with some of the best in the business in social video.

With a panel discussion on live social streaming strategies, a keynote presentation from Instagram’s Will Yoder, and the special Facebook Video Boot Camp, there will be plenty of social topics to feast on. Here’s a look at the agenda highlights:

THURSDAY, June 1 at 9:10 a.m. 
PANEL DISCUSSION: Keys to Successful Social Streaming
Live streaming on platforms such as Facebook, Twitter, YouTube, and Periscope have opened entire new distribution channels that have proven to be tremendously direct and engaging. Content creators from teams, leagues, and media companies that have found success quickly on these platforms share their advice behind their work.
Moderator: Brandon Costa, Sports Video Group, Director of Digital
Confirmed Speakers:
Jonathan Gantt
, Clemson University, Director of New Media
Jason George, Telescope, CEO
Jack Patterson, Learfield, VP, Social Media
Jaryd Wilson, Atlanta Hawks, Digital Content Manager


FRIDAY, June 2 at 9:25 a.m.
KEYNOTE PRESENTATION: Instagram and College Athletics
Will Yoder, who handles Sports Partnerships for the social media giant Instagram, will keynote Day 3 (Friday, June 2) of the ninth-annual SVG College Sports Summit (May 31 – June 2, Omni Hotel at CNN Center, Atlanta).

Yoder will share features and plans upcoming for Instagram, share best practices on the platform, and take questions from the audience.

Yoder is responsible for working with U.S. partners in the sports industry—including leagues, teams, players and sports media—to leverage the platform to connect and engage with the next generation of sports fans.


FRIDAY, June 2 at 10:30 a.m.
Facebook has completely changed the game for sports video production and distribution and its only at the SVG College Sports Summit where you can sit down with Facebook minds and industry colleagues to take your work on this exciting platform to new heights.

At this special edition of the Facebook Video Boot Camp, you’ll get the chance to:
– take a deep dive into the new features for video on Facebook – including the latest advancements in Facebook Live
– take a look under the hood at the nuts and bolts of tapping into Facebook Live’s API with the people who know it best.
– learn how to make the most out of your analysis of reach, engagement, and other various metrics
Learn from these Facebook specialists:
Nick Marquez, Strategic Partnerships Manager, College Athletics
Laura Thorson, Media Solutions Developer Support Engineer
You’ll also hear from fellow athletic departments and media companies from around the country that have found success with video in both a Live and On Demand environment on the social platform.

For more information regarding the SVG College Sports Summit, visit You can also follow the event on Twitter using @SVGCollege and #SVGCollege.

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