SES, LG To Demo 4K High Frame Rate Technology at 10th Annual SES Industry Days
SES opens its annual Industry Days conference this week. The event, rebranded into “iD17” and taking place on May 16 and 17 at Luxembourg Congress, is focusing on the theme “Innovating Video Delivery” for its tenth edition. Among the highlights at Industry Days will be a demonstration by SES and LG Electronics (LG) of OLED TV’s 4K High Frame Rate (HFR) broadcast.
This year’s conference gathers 290 delegates from the entire video value chain between satellite and end-consumer – broadcasters, manufacturers, software developers and other suppliers – to exchange ideas and views about innovative technologies and developments in satellite transmission and reception. Delegates will have the opportunity to enjoy more than 25 demonstrations, ranging from Ultra HD and Virtual Reality to new antennas and SAT>IP technologies.
“Celebrating the tenth edition of the Industry Days makes the event quite special and we are very excited to reach this landmark,” says Thomas Wrede, VP New Technology & Standards at SES. “For ten years in a row, SES has gathered representatives of the entire ecosystem to push new TV technologies forward. This certainly reaffirms SES’s position as a leader in the video market and highlights our commitment to innovative technologies that can deliver the best viewing experience to the end consumer.”
LG, SES To Demonstrate 4K High Frame Rate Technology
SES and LG Electronics will demonstrate OLED TV’s cutting-edge 4K High Frame Rate (HFR) broadcast at the tenth SES Industry Days conference. The 4K HFR content will be transmitted live via an ASTRA satellite at 19.2 degrees East and displayed on LG’s OLED TV, using prototype HFR software. This demonstration will offer visitors the opportunity to experience the improved picture quality of next generation 4K HFR broadcast content.
HFR is a new broadcast technology that enhances the quality of 4K Ultra HD delivery by increasing frames per second (FPS) up to 120, the maximum for broadcast content, compared to most current technology which typically supports 50 FPS content or less. The enhanced FPS rate is particularly beneficial for fast action such as sports with lifelike, highly fluid images, while eliminating motion-related picture degradation found on conventional TVs such as motion blur and judder.
In addition to display manufacturers, such as LG, global broadcasters and content providers are also preparing for the launch of the second phase of Ultra HD using the DVB UHD-1 Phase 2 specification, which features 4K HFR technology. The UHD-1 Phase 2 standard includes other cutting-edge technologies such as High Dynamic Range (HDR) and Next-generation Audio (NGA).
“We are very excited to demonstrate just how effective LG’s OLED TV is as a platform for 4K HFR and other high grade content,” says Sam Kim, senior vice president and head of TV product planning at the LG Home Entertainment Company. “LG is committed to offering consumers around the world the latest in TV technologies and High Frame Rate on OLED TVs must be seen to be believed. Watching 4K HFR content on an OLED TV as it’s being transmitted in real time by ASTRA’s satellite is a great example of pushing the limits of current TV technologies.”
“SES has been steadily pushing forward the development of Ultra HD, and the Industry Days event has always been an excellent platform to showcase new TV technology,” says Wrede. “High Frame Rate will be an important step towards further enhancing the quality of Ultra HD satellite transmissions, in particular for sports and reality TV events. Our continued partnership with LG Electronics is important in setting the broadcast standards of tomorrow and pioneering future TV technologies, and we are very pleased to work with LG Electronics on such an important milestone.”
SES-10 Satellite Fully Operational over Latin America
In other SES news, the company announced that the SES-10 satellite is now fully operational at 67 degrees West and will be serving the thriving markets in the Latin America region.
SES-10 was launched on 30 March 2017 from NASA’s Kennedy Space Centre in Florida onboard a flight-proven SpaceX Falcon 9 rocket. The satellite is the first geostationary commercial satellite ever launched on a flight-proven first-stage rocket booster. Since then, extensive in-orbit tests have confirmed the flawless functioning of the spacecraft.
SES-10 was built by Airbus Defence and Space and is based on the Eurostar E3000 platform. The multi-mission spacecraft is the first SES satellite dedicated to providing service to Latin America and has a Ku-band payload of 55 36MHz transponder equivalents, of which 27 are incremental. SES-10’s high-powered beams will augment SES’s capabilities across the region and will provide direct-to-home broadcasting, enterprise and mobility services to Mexico, Central America, South America and the Caribbean.
Pursuant to an agreement with the Andean Community (Bolivia, Colombia, Ecuador and Peru), the satellite will operate as the Andean Community’s Simón Bolivar 2, providing satellite capacity for each Andean Member State. The Andean satellite project came from the shared Member States’ interest in having a common satellite network to take advantage of the Andean spectrum resources at 67 degrees West.