Claude London Set To Take Deltatre Americas to Next Level

The new president brings an extensive background in digital content production, distribution and monetization

Demonstrating a renewed commitment to the U.S. market, Deltatre has hired Claude London as president of the Americas. His background at Google, YouTube, and the BBC gives him an end-to-end understanding of the digital-content–creation and –monetization chain.

“Deltatre is an amazing company that is 30 years old and has gone through the evolution in media,” he says. “In the early days, it was timing services for F1, and today they are working with sports rights owners in the stadium, online, and with broadcasters. It was a hugely attractive opportunity to join such a great company.”

Claude London

Outside the U.S., Deltatre is a force, particularly with some of the world’s largest global sports events, where its expertise of fusing data with video and graphical elements improves everything from graphics and content creation to OTT and streaming services.

“I am really looking forward to working with our global team and to build a strong team in the U.S.. There is a lot to be done here as the top leagues and broadcasters look at new ways to deliver content to consumers and extend the reach of that content,” he adds. “We will grow our presence in New York City, Los Angeles, and Silicon Valley and we will also leverage [parent company] Bruin Sports Capital, which has more than 60 years’ experience working with leagues and broadcasters. We won’t be shy about how good we are, as we are hyper-operationally reliable and innovative outside the U.S. and want to bring that into the U.S.”

Deltatre will look to expand sales and marketing in New York and Los Angeles with technical services based in Silicon Valley, Los Angeles, and other locations. The goal is to build a team that can help rights owners and broadcasters better understand not only domestic opportunities but also overseas opportunities given Deltatre’s pedigree as a global company.

“We are also deeply embedded within live production, which is hugely important,” he says. “Production dictates the boundaries of the consumer experience. Our point of view is to serve production and distribution and lighten the load where it makes sense to lighten it.”