Fox Sports Announces Deal to Acquire Impression Sports & Entertainment
Home Team Sports, a sales unit of Fox Sports that offers advertisers one-stop shopping for TV and digital media sponsorship of every MLB, NBA, and NHL home team in the U.S., as well as a variety of college sports assets, has announced they reached a deal to acquire Impression Sports & Entertainment.
Impression Sports & Entertainment is an international marketing agency that specializes in full-service sponsorship sales representation. Given its track record and recent accomplishments, the company is an effective sales agencies for selling high-profile sponsorship platforms.
Impression Sports’ sales team has experience in selling naming rights, title sponsorships and other major sponsorship platforms. Since the company’s inception six years ago, the team has secured more than $63 million in revenue for sports and entertainment properties in the country.
Recent examples of Impression’s success include selling the Camping World Stadium naming rights (Florida Citrus Sports), the Transamerica kit/jersey sponsorship (Colorado Rapids, MLS) and the company’s robust reputation in the college bowl game landscape with six unique title sponsorship agreements for college bowl game entities over the past several years.
“Adding Impression under the Home Team Sports and Fox Sports umbrella helps us broaden our business scope, especially as opportunities in naming rights are significantly increasing,” says Home Team Sports President Kyle Sherman. “Impression gives us a direct path to clients that can be used across HTS and Fox Sports College Properties and gives us the ability to add more revenue streams, including naming rights for arenas and events.”
“Impression and HTS share a very similar approach to business specifically in regard to how we deliver value to our clients,” says Chris Foy, President and Owner of Impression Sports & Entertainment. “Our alignment with Fox Sports and HTS will expand our reach nationally, positively impact the value we bring to our clients, and position us to be a formidable company in the ever-evolving naming rights and sales representation landscape. We are excited to work together.”