Arvato Systems Updates MAM System for Dogus Media Group

With the media asset management system VPMS from Arvato Systems, the Dogus Media Group is taking a step forward in its evolution. Together with the Turkish systems integrator, Baran, Arvato Systems installed and integrated the new MAM system into the company’s existing infrastructure. With this installation, VPMS now provides the necessary flexibility to enable Dogus Media to continually adapt its systems development to work with global standards and technological advances.

The Goal: To Meet Global Technology Standards

Dogus Media Group

Dogus Media Group is part of the Dogus Media Concern, which operates seven TV channels, several radio stations, magazines and various internet channels. Dogus Media has been working primarily with proprietary systems that now no longer meet the company’s requirements for an efficient and modern MAM solution. This has meant, on the one hand, that further development of the system and the integration of new technologies was becoming more difficult.

The media group has also been increasing its own demands on itself to meet worldwide technological standards and thus to become a technological pioneer in Turkey. “We wanted a flexible MAM system that we could easily connect to third party systems,” says Barış Özbey, CTO of Dogus Media. “This ability to connect to modern technologies will ensure our future sustainability.”

New MAM Provides Necessary Flexibility
With VPMS, Arvato Systems is providing Dogus Media with a solution that can be integrated into the existing company infrastructure while supporting and optimizing its internal working processes. The MAM system also provides users with a transparent overview of existing video material. And by using EditMate, a collaborative editing solution from Arvato Systems, Dogus Media has secured a tool that can be directly connected to VPMS.

The interface between the planning system OpenMedia from ANNOVA Systems and the production software ClipJOCKEY by Arvato Systems, which is already used by many customers, completes the system and flexibly covers Dogus Media’s studio production processes.

“VPMS is a particularly powerful solution, because not only can you conveniently edit and manage video and audio files at any time, users can also send material in different formats, run reports on processes, and more efficiently use the company’s storage system. Plus, cloud systems can now also be integrated into the infrastructure,” says Özbey.