Whistle Sports, Nitro Circus Collaborate to Distribute Long- and Short-Form Content
Story Highlights
Whistle Sports and Nitro Circus has announced their collaboration to create and distribute long- and short-form content throughout Whistle Sports’ network of 350 million fans and followers across social platforms. Through the agreement, Nitro Circus will facilitate opportunities for Whistle Sports creators to attend and produce content at Nitro events around the world.
Whistle Sports and Nitro Circus will work together to engage existing fans and acquire new followers by creating and distributing branded content. Both will collaborate on overall strategy to further build out Nitro Circus’ audience on a global stage, and they will work together to distribute and syndicate Nitro Circus’ content on new and emerging platforms, especially in Europe ahead of Nitro Circus’ 2018 tour in that region.
“Nitro Circus produces electric live performances across the globe, and working together with our creators, we will elevate their brand on the channels where millennials are following sports every day,” says Whistle Sports President Jeff Urban. “Through our partnership, Nitro Circus will be able to leverage Whistle Sports’ ability to sell and integrate brands into existing and new content, and we will expose their brand to new audiences by leveraging our social media influencers, like Guinness World Records, F2 Freestylers, and Paul Rabil.”
Whistle Sports creators will be featured alongside some of the best action sports riders in the world such as Travis Pastrana, Ryan Williams and Josh Sheehan. This partnership provides Whistle Sports access to the premier action sports brand and will lend versatility in how they approach their live events and TV and digital content.
“Nitro Circus is renowned for providing highly entertaining, heart-stopping and engaging content to our growing fan base across live events, television programming and short form content, teaming up with a global sports media company like Whistle Sports provides us with a new set of resources to power us through to our next evolution as a branded content platform,” says Brett Clarke, Chief Commercial Officer, Nitro Circus.
“Working with Whistle Sports’ roster of world-class creators to reach new fans is truly an asset to grow our brand,” says Mike Cowan, Senior Vice President, Head of Digital, Nitro Circus. “Elevating our brands together around the world will be mutually beneficial.”
