St. John’s University Partners with IMG College Licensing To Manage Domestic Trademark Program

IMG College Licensing has reached an agreement with St. John’s University to manage its domestic trademark licensing program. The relationship will align with the multimedia rights contract between St. John’s and IMG, which runs through 2026.

Through this new partnership, St. John’s will gain access to IMG College Licensing’s brand protection, management and development services. IMG College Licensing will also work with the university to leverage licensees, tap into key retailers, provide access to exclusive retail intelligence and consumer insights, and develop customizable national and regional retail marketing programs.

“We are thrilled to strengthen our relationship with IMG and leverage the premier resources provided by its licensing division,” says Anton Goff, Director of Athletics at St. John’s. “Rich history and tradition are embedded in our brand, so it is imperative that we partner with an industry leader to assist with management and to provide expansion opportunities in this space.”

“Our new partnership with IMG College Licensing will bring unique resources and expertise that we can utilize to grow our licensing program,” says Michael Barry, Senior Associate AD for Business Affairs at St. John’s. “We look forward to working with the IMG team to provide the best merchandise possible for our St. John’s fans.”

“We are proud to work with a well-known and respected brand like St. John’s to elevate its licensing program and provide opportunities that only IMG College Licensing can offer,” says Cory Moss, IMG College Licensing’s Senior Vice President and Managing Director. “St. John’s has an incredible history as an institution and athletic program, and we look forward to maximizing the presence of the Red Storm brand at retail and with top licensees.”

IMG’s multimedia rights relationship with St. John’s dates back to 2010 and includes inventory inside Madison Square Garden for Red Storm basketball home games. The agreement also incorporates IMG’s exclusive representation and management of the athletic department’s television, radio and print assets, as well as the official athletics website, in-event impact opportunities and hospitality.

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