SVG College Sports Summit: In-Venue Entertainment and the Synergy Between Marketing and Video Departments

Nebraska, Washington, South Carolina, and Temple share tips for balancing content and marketing

As collegiate stadiums and arenas become more technologically advanced, athletic departments and brands are looking for new ways to better engage with fans in the stadium or arena. At the SVG College Sports Summit, professionals in the field of in-venue fan engagement shared how they meet a growing list of challenges and opportunities.

A panel featuring Temple University Assistant Athletic Director, Video Services, Kevin Copp; University of Washington Design Director of Digital Media Content Trenton Cotten; University of Nebraska Executive Director of Video Production Kirk Hartman; and University of South Carolina Senior Associate AD, Marketing and Branding/CMO Eric Nichols addressed such topics as strategies for managing relationships within an athletic department and creating content that meets the needs of both marketing and entertainment.

Here are a few highlights:

Nichols said that aligning goals and setting expectations are crucial to an athletic department’s various divisions working together.

Copp discussed the challenges of managing relationships between departments and creating a collaborative working environment.

Hartman said that the videoboard arms race is a product of recruiting.

Copp outlined why relationships with professional sports team in your given market are invaluable to crafting a strong in-stadium show.

Cotten opined that, in sports media, content creators should be taking other’s ideas and making them their own.

Watch the discussion in its entirety:

For more video interviews and coverage from the 2017 SVG College Sports Summit and other other events, visit SVG On Demand.