ChyronHego White Paper: Scene Tracking and Virtual Placement – Increasing Viewer Engagement and Revenue Streams

With Virtual Placement by ChyronHego, sports broadcasters and in-venue producers easily insert virtual advertisements and sponsorships within any live sports event. From Football to Kabadi, Virtual Placement is one of the only solutions that provides an immediate Return On Investment. Download this ChyronHego white paper, entitled Scene Tracking and Virtual Placement – Increasing Viewer Engagement and Revenue Streams, to learn more. 
With Virtual Placement, ChyronHego product designers created a solution that is easy to learn, so users can get your sponsor’s content on-air quickly and without error game after game.

ChyronHego has taken out the complexity of placing augmented reality graphics within live sports events by creating an Optical-based Tracking solution that does not require expensive, specialized hardware or difficult camera calibration. Set up is easy and by design your costs are kept low.

Virtual Placement 7.0
Virtual Placement 7.0 is now available featuring ChyronHego’s powerful GS2 Render Engine. Now, Virtual placement easily handles 3-D graphics, giving users and their clients more creative freedom.

Broadcasting to multiple regions
Virtual Placement now has the ability to output multiple video streams from the same source, allowing users to insert different sponsor ads to serve different regions. Virtual Placement has the ability to generate so much ad revenue from one system that it pays for itself rapidly up until the point where it then starts to make money for the user.