Wowza Research Report: Create the Streaming Media Experience Users Want

Wowza Media Systems has published a new Research Report, entitled Create the Streaming Media Experience Users Want, examining how latency is affecting user experiences of streaming applications. The report looks beyond just the speed at which streams arrive, while detailing the broader impacts to the QoE for Gaming, UGC, News, Sports and Radio applications and their audiences.

The 51-page report addresses:

  • Trends in the streaming media market and how content is consumed
  • What contributes to a great live-streaming UX across various markets
  • Which platforms have the lowest and highest latency scores
  • How leading platforms could provide a better experience for end-users

CLICK HERE to view the full Research Report.

Low Latency Streaming Media Impacts UX
Today’s consumer has a shorter average attention span than a goldfish. When you also consider the increasing oversaturation of the app market, that means streaming media content providers have to work harder than ever to win customers. In this competitive landscape, one factor most differentiates streaming platforms across industries: offering a high-quality user experience (UX).

The UX of streaming media content is heavily impacted by three metrics: End-to-end latency, time to first frame (TTFF), Consumer’s Perceived QoE

“If a video doesn’t play immediately, users don’t think of terms like ‘latency’; they think of terms like ‘broken.’ I’ve had bugs reported for delays of less than a second. In today’s instant world, low-latency videos aren’t a feature—they’re an expectation,” said Brandon Gregory, technical architect at Intouch Solution.

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