NBC Sports Group, Club Deportivo Utilizes Playmaker Media for Direct-to-Consumer Live Streaming of Chivas T.V.
NBC Sports Group and Mexican soccer team Club Deportivo Guadalajara – better known to their legion of fans as Chivas – has announced a partnership in which NBC Sports’ Playmaker Media will power the re-launch of Chivas TV, a direct-to-consumer platform that live streams matches of Mexico’s most popular team.
Starting with a match against Porto, from Estadio Chivas on July 19 in Guadalajara, Jalisco, Mexico, Playmaker Media will power the live streaming and direct-to-consumer support for all of Chivas’ Liga MX and Copa MX home matches on Chivas TV. In addition, season-long live streaming will also be offered for Chivas’ Under 20 and Under 17 youth development squad games. With a Mexican-focused fan base, Chivas is also seeking to grow its brand internationally and will offer Chivas TV as a global direct-to-consumer product.
In 2016, Chivas launched Chivas TV, the club’s own channel for live games, interviews, and more.
Playmaker Media, owned by NBC Sports Group and operated by NBC Sports Digital, delivers direct-to-consumer live streaming and video-on-demand solutions for major sports leagues, professional team franchises, regional and national sports broadcasting networks, and other premium rights holders of live-event content.
“We are really excited to announce this partnership; Playmaker is exactly the partner ChivasTV was looking for to create an innovative, state of the art platform for all our users,” said Amaury Vergara,
Playmaker provides live streaming capabilities and infrastructure for Telemundo Sports’ long-term FIFA agreement, including the 2015 Women’s World Cup, the 2017 Confederations Cup, and the 2018 FIFA World Cup-Russia. In addition, Playmaker Media provides video support for the International Olympic Committee’s (IOC) global digital Olympic Channel, along with NASCAR’s global, direct-to-consumer NASCAR TrackPass, and USA Swimming Productions, a new communication venture from the USA Swimming National Governing Body.