RSN Summit: Pac-12 Networks’ Leon Schweir on Social Media’s Impact on the Network

The college network has been aggressive with distributing live games on Twitter and Facebook

Pac-12 Networks continues to innovate both behind and in front of the cameras. The college sports broadcaster has been aggressive in its use of social media platforms like Twitter and Facebook to distribute games and extend its content’s reach.

At SVG’s RSN Summit, Leon Schweir, SVP of Production at Pac-12 Networks discusses his company’s social strategy and previews some things to come this upcoming academic year.

For more video interviews and coverage from the 2017 RSN Summit Summit and other other events, visit SVG On Demand.