FloSports, Basketball Travelers Sign Multi-Year Deal for Live Coverage of Overseas Tours
FloSports has announced a multi-year deal with Basketball Travelers (BTI) that includes live coverage of the 2017 overseas tours for the University of Arizona and the University of Kansas men’s teams, as well as three preseason basketball tournaments: the Paradise Jam, the Junkanoo Jam, and the Duel In The Desert. All events will be aired live on FloHoops.com.
These announcements follow recent news that FloSports expanded into football with rights deals with The Spring League and USA Football on FloFootball.com, and continues to show the brand’s momentum in mainstream sports. Furthermore, the agreement with BTI represents one of approximately 600 rights deals across 23 sports signed by FloSports so far this year.
FloHoops replaces BTI’s previous broadcast partner, CBS Sports, to become the exclusive home of the Paradise Jam.
“FloHoops is already the world’s leading source for live coverage of elite high school basketball, and we’re excited to add even more college basketball programming this season,” says FloSports co-founder and CEO Martin Floreani. “More and more fans want access to their favorite sports outside the traditional cable bundle, and basketball is no exception. We’re proud to be the go-to choice for rights holders who want to go direct-to-consumer, and we’re focused on providing the best experience possible for fans.”
The upcoming overseas tours provide a first look at USA Today’s 2017-18 men’s preseason No. 1 team Arizona and No. 5 team Kansas, as well as their heralded freshmen classes. McDonald’s All-American center DeAndre Ayton (Arizona) and McDonald’s All-American forward Billy Preston (Kansas) will make their debuts for their respective schools.
On the women’s side, the Junkanoo Jam features Baylor, the No. 6 ranked team in the final 2017 USA Today Coaches poll. Also, West Virginia (No. 20) and Syracuse (No. 22) are among the teams playing at the Paradise Jam, while UNLV is one of eight Division I teams at the Duel In The Desert.
Full 2017 schedule:
2017 Kansas Jayhawks Men’s Italy Tour (4 games) — July 31-Aug. 8, 2017
2017 Arizona Wildcats Men’s Spain Tour (3 games) — Aug. 10-19, 2017
Paradise Jam (Men’s) — Nov. 17-20, 2017
Paradise Jam (Women’s) — Nov. 23-25, 2017
Junkanoo Jam (Women’s) — Nov. 23-25, 2017
Duel In The Desert (Women’s) — Dec. 18-22, 2017
“We’re incredibly excited to continue our partnership with FloHoops,” says Basketball Travelers Executive Director Nels Hawkinson. “As an organization, FloHoops continues to lead the industry in producing quality online content, and we’re looking forward to expanding the live and on-demand coverage of our tournaments and foreign tours to provide fans the opportunity to follow their teams with high-quality coverage.”
Other live programming available on FloHoops.com includes the Nike Elite Youth Basketball League (EYBL), which features the nation’s top boys and girls high school recruits, as well as the nation’s leading high school basketball showcases and tournaments, including the Hoophall Classic, City of Palms, Les Schwab Invitational, Chick-fil-A Classic, Hoophall West, and the National Hoopfest Series.
To access live coverage of these events, visit FloHoops.com and become a monthly or annual FloPRO subscriber. Annual subscribers unlock access to premium content across the entire FloSports network.