Prime Focus Technologies Manages Content Operations for Sports Broadcasters

The Sports Video Group is pleased to welcome Prime Focus Technologies as a corporate sponsor. PFT creates CLEAR enterprise-resource-planning (ERP) software for the media and entertainment (M&E) industry. It offers transformational solutions that help broadcasters, studios, brands, and service providers lower their total cost of operations by virtualizing business processes around content and managing their business of content better.

PFT works with major M&E companies like Disney, 21st Century Fox-owned Star TV, Hearst, Warner Bros., CBS Television Studios, 20th Century Fox Television Studios, Lionsgate, Starz Media (a Lionsgate company), Showtime, A+E Networks, Tru TV, HBO, IFC Films, FX Networks, Miramax, CNBC Africa, TERN International, Sony Music, Google, YouTube, Novi Digital – Hotstar, Amazon Prime, HOOQ, Viacom’s Voot, Cricket Australia, BCCI, Indian Premier League, and The Associated Press.

PFT serves the needs of sports administrators and broadcasters alike by offering technology and services to improve game development and help fans enjoy the sport they love. CLEAR helps virtualize the multi-sports content supply chain and digitally mediate enterprise workflows for B2B and B2B2C platforms. Whether for live sports coverage, production of shows from archive material, or support of studio productions, CLEAR helps manage content operations through such tools as multi-sports live logger, native integration to non-linear editing (NLE) and associated publish robots.

PFT and its partner Deltatre enable sports audiences to become more involved in action online and on the move. Innovative technologies, statistics, social channels and digital video are seamlessly integrated, changing forever the way fans watch sports.

In 2016, PFT deployed CLEARMedia ERP’s asset-management module, Cloud MAM, to establish and operate a digital-video library for Cricket Australia, the national governing body for cricket in Australia. Cloud MAM helped CA consolidate and safeguard its growing portfolio of audio/visual content, effectively service existing and emerging distribution channels, manage metadata, and lay a strong foundation to better monetize content.