The SVG Podcast: Stephen Master, Global Head of Sports Practice, The Nielsen Company
Industry leader discusses the health of live sports television and the growth of Total Audience measurement
Nielsen ratings have long been the currency in sports television, but how is that data reflecting the rapidly evolving live sports industry?
On this episode of The SVG Podcast, we chat with Stephen Master, Global Head of Sports Practice at The Nielsen Company to discuss the current health of the live sports market, how Total Audience is establishing itself as the new measuring stick for ratings, and what he thinks about the future potential of esports, soccer, and much more.
The SVG Podcast is for the sports video production professional looking to keep up with the latest in sports video production operations, and technology. The program features interviews with some of the biggest, most influential names in the sports video business talking trends and topics that are making an impact on the industry.
To listen to all of the previous episodes of The SVG Podcast, visit the SVG On Demand section HERE.