ESPNcricinfo Relaunches Website and App, Delivering Mobile-First Experience for Cricket Fans
ESPN has launched redesign versions of its website and app dedicated to the sport of cricket: ESPNcricinfo. The new ESPNcricinfo delivers a mobile-first experience for cricket fans bringing its live scores, stats and commentary, engaging content, trusted analysis, expanding library of video, and more.
“We are cricket fans ourselves and we cherish our role as the definitive voice of a sport that fans everywhere love and share,” says Ramesh Kumar, Vice President, ESPNcricinfo and Head of ESPN India and South Asia. “Today, mobile devices have evolved into the daily gateway to cricket for hundreds of millions of fans around the world. The new and improved ESPNcricinfo reflects our commitment to combining the most dynamic digital products with the best cricket content and coverage.”
The new ESPNcricinfo website and app include a host of new enhancements, including:
A Dynamic, Feed-based Experience
A clean, modern design and intuitive navigation that puts the mobile experience first. Cricket fans get scores, news, video and more in a single, easy to use feed.
A Lighter, Faster Site and App
Streamlined design and architecture optimized for any device on any network.
The premier digital record of cricket, with faster-than-ever live scores and commentary, more stats, photos, video, trivia, and content easily shareable on social media with just a single touch on a mobile device
Passion for cricket is personal, so ESPNcricinfo has made it quick and simple for fans to personalize their experience, with favorite teams and competitions that will always be front and center, as well as alerts to get the important news and developments pushed directly to their home screen.
Combined with the new features, ESPNcricinfo remains the original home for high-quality news and analysis of every wicket, match, star and scandal. As fan behaviors evolve, so is ESPNcricinfo’s coverage of the sport they love. New storytelling formats and presentations, increased video, more short and digestible information joins the best in feature and news reporting.
“The new ESPNcricinfo marks the latest step in the development of our unified, truly global digital product platform” says Adam Deutsch, vice president, global digital product operations at ESPN. “In the past 24 months ESPN has recreated the leading suite of digital sports products, setting a new industry standard for technological sophistication and user experience, all in support of the best sports content and coverage in the world.”
The reimagined site and app mark the latest evolution in the storied history of one of the Internet’s digital sports pioneers. As it looks ahead to its 25th year (beginning in March 2018), ESPNcricinfo remains the digital home of the sport loved by nearly two billion fans worldwide.
The relaunched ESPNcricinfo is evolving from a position of strength. On a global scale, it averages nearly 233 million visits every month, with mobile visits increasing nearly 100 percent in the past year. Fans spend billions of minutes with ESPNcricinfo monthly, including an increase of nearly 36 percent on the ESPNcricinfo app year-over-year.
In the US, ESPNcricinfo averages 28 million visits and more than 208 million minutes spent on the platform every month (a year-over-year increase of 45 percent and 81 percent, respectively).