Brazil’s TV Cultura Chooses Grass Valley Gear to Upgrade Production Workflow

After a decade-long partnership with Grass Valley (a Belden Brand), Brazil’s TV Cultura again chose Grass Valley solutions for its upgraded production studios. Most recently, Grass Valley provided two K2 Summit 3G Production Clients, attached to a K2 Production SAN Storage system and upgrades to the existing GV STRATUS and EDIUS solutions, as well as facilitating the migration of the network to fiber channel.

“TV Cultura has a reputation for being a broadcast pioneer. To uphold that standard, we’re always finding ways to better our facilities and production solutions in ways that make sense for the long term,” says Gilvani Moletta, engineering and technology director, TV Cultura. “Our Grass Valley solutions were already working for us, so an upgrade was the natural next step to ensure that we’re using the best tools in the best way, optimally and efficiently.”

News content is a primary function of TV Cultura. GV STRATUS helps the network keep up with the increasingly fast pace of breaking news and manage its four servers and 12 total channels. GV STRATUS efficiently handles the entire content creation and delivery process across multiple digital media platforms, while offering the ability to handle the rising volume of user-generated content (UGC) and integrate with popular social media platforms. It also includes full integration with EDIUS, a versatile and fast nonlinear editing software that is available.

Both in the field and in the studio, EDIUS Workgroup 8 offers more formats and more resolutions in real-time for the ability to edit anything, anywhere—especially important as user-generated content becomes integral to news broadcasts. For post-production on TV Cultura’s broadcast news and studio programs, the editing software offers real-time, no-render editing of all popular SD, HD and 4K formats. GV STRATUS and EDIUS are also fully integrated with K2 Production SAN Storage and K2 Summit 3G Production Clients so that finished content can be efficiently stored and disseminated.

“It’s always amazing to watch a customer grow with us, establishing a partnership that makes it simple to update and add to their production workflow without the need for overwhelming disruption of processes or excessive additional training,” says Nahuel Villegas, vice president of sales, Caribbean and Latin America (CALA), Grass Valley. “With Grass Valley solutions that can grow and modernize with their needs, TV Cultura continues to innovate and expand as a leader of broadcast content creation.”