Electronics makers revive classic brands to boost sales
The-Japan-News.com reports from The Yomiuri Shimbun that a revival is spreading among audio brands that long-standing music fans once knew and loved. Many of these brands, such as radio-cassette maker Aiwa Co., are symbolic of the heyday of audio technology that occurred in the 1970s and ’80s. How well this revival catches on with the younger generation — not just middle-aged and senior consumers reminiscing about the cassette era — will largely determine whether it is a success.
Aiwa products will once again be on sale as early as this autumn, from a local business that has acquired the trademark from Sony Corp.
Jvckenwood Corp., a firm that was born out of the unification of Kenwood Corp. and Victor Company of Japan, brought back Victor, a major brand dating back to before World War II, in March. Panasonic Corp. revived its Technics brand, known for products such as record players, in 2014.
In the late 1980s, when CDs became the main medium for playing music, mini stereo systems and dual CD-cassette players sold at an explosive rate. Using these in combination with large speakers was a fad of sorts among young listeners of the time. Aiwa in particular had many products that sold for comparatively reasonable prices, making it one of the more popular brands.
Aiwa, which was established in 1951 and merged with Sony in 2002, ended production in 2008.
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