fuboTV Appoints Ben Grad as North American Head of Content Strategy and Acquisition
fuboTV has appointed Ben Grad as North American head of content strategy and acquisition – a new position at the company. Effective immediately, he is based in fuboTV’s new headquarters at 1330 Avenue of the Americas in New York City, reporting to Chief Financial Officer, Joel Armijo.
In this role, Grad will be responsible for content acquisition strategy, packaging, affiliate relations and contract negotiations with fuboTV’s North American content partners. Additionally, he will spearhead the company’s development of a new, best-in-class viewership analytics platform, and will provide content-related insights and direction for fubo’s business development, product and marketing efforts.
“Ben’s deep industry insight, energy and proven track record is the perfect addition to fuboTV’s pioneering sports-first service,” says Armijo. “We’re thrilled to have such an accomplished and respected executive joining our ranks and leading our North American content strategy efforts.”
Grad joins fuboTV after a decade at Verizon, most recently as its executive director, content strategy and acquisition. He led the content strategy and acquisition efforts for Verizon with major content providers and sports rights holders, managed financial and strategic analysis for key content-related initiatives at the company, and helped drive the development of Verizon’s multiplatform video offerings.
Prior to joining Verizon in 2007, Grad was head of strategy at Fuse, where he assessed programming and new business opportunities, as well as a member of Time Warner’s Corporate Strategic Planning Group, where he developed and analyzed new digital distribution opportunities for multiple divisions. He previously negotiated partnership agreements and developed strategy with eLabs, Universal Music Group’s digital group.
Grad began his career at Marakon Associates, a strategy consulting firm. He holds a bachelor’s degree in economics from Princeton University and an MBA in finance and marketing from The Wharton School of the University of Pennsylvania.