Imagine Communications Webinar: Realizing New Revenue Through Inventory Optimization
Story Highlights
More than ever, ad-driven media organizations are under extreme pressure to maximize the value of their airtime inventory for higher revenue and new business opportunities. That’s why forward-looking media companies are turning to cutting-edge inventory optimization tools that deliver audience targets while consuming the minimal amount of commercial airtime. In this webinar, Imagine ad management guru Sarah Foss talks with SKY MEDIA’s Jeff Eales about how he and the SKY team have increased revenue and decreased costs through implementation of a cloud-based booking optimizer and impression-based sales strategies.
DATE: Wednesday, August 23
TIME: 11 a.m. EDT
Watch and learn:
How media companies can move into delivery platforms while still maximizing their primary revenue streams
How to leverage the cloud to simplify the switch from vertical to horizontal management systems
Why it’s not the quantity of ads, but the quality of impressions that counts
How to squeeze a quart of ad revenue from a pint of inventory
What’s the difference between impact, impression and spot — and why it matters
Presenters:
Sarah Foss
Chief Product Officer, AMS, Imagine Communications
Jeff Eales
Director of Systems & Development,SKY MEDIA
