Monumental Sports and Entertainment, Capital One Announce New Arena Naming Rights Partnership
Monumental Sports and Entertainment (MSE) and Capital One have announced that Capital One will become the new naming rights partner for the arena in downtown Washington, which hosts over 220 concerts, shows and events a year, including the Washington Capitals, Washington Mystics, Washington Valor, Washington Wizards, and Georgetown men’s basketball. The partnership of these two prominent local companies underscores their deep commitment to the continued economic growth and development of Washington, D.C. where they are both headquartered, and where Monumental employs 4,000 full and part-time employees and vendors.
It also reinforces the unique position that Washington, D.C. holds and the role the D.C. market plays as a center for global influence and a platform for business-to-business and business-to-government connections, offering more opportunities. The arena will be called Capital One Arena beginning immediately, with the full signage and branding shift to occur in fall 2017.
“Capital One is one of the most influential local businesses in our region over the last two decades, so we couldn’t be more pleased to partner with another homegrown company to create more incredible memories for sports fans, music fans, families and friends all across our region,” says Ted Leonsis, Founder, Majority Owner and CEO of Monumental Sports and Entertainment.
“Capital One shares our deep commitment to both economic and philanthropic investment in the larger Washington, D.C. community and we look forward to working closely with them. We are also proud today to be announcing a significant investment by Monumental Sports and Entertainment to continue improving the arena experience for every fan who comes through our doors. We want every fan’s experience at Capital One Arena to be monumental.”
“As a top local employer and major consumer brand, Capital One has deep roots in Washington, D.C. and we are excited to strengthen our contributions to the sports and entertainment landscape in our own backyard,” says Kleber Santos, President, Retail and Direct Banking, Capital One. “Monumental Sports and Entertainment shares our commitment to strengthening the economic and social well-being of the local community, and we are thrilled to partner with them on Capital One Arena. Our collaboration will be great for the D.C. community, the fans who come to support their teams, the talent and events at the arena, and exceptional for our customers who will benefit from our ability to offer access to unique opportunities and experiences at the arena that money can’t buy.”
“Capital One Arena is the premiere destination for sports and entertainment in the greater Washington region from Richmond to Baltimore and we have some of the biggest tours and events in the world coming through our doors over the next year,” says Jim Van Stone, President, Business Operations, Monumental Sports and Entertainment. “Our partnership with Capital One is a reminder that Washington, D.C. is one of the most dynamic and attractive markets to do business in the country, offering a platform for global influence that can’t be matched by any other market in the US.”
Monumental Sports and Entertainment also announces a separate, independent $40 million investment in Capital One Arena. Capital One Arena is one of the few privately-owned arenas in the country, and throughout its ownership, MSE has made over $100 million in investments to ensure the arena remains in quality shape.
This partnership is also the joining of two companies who count philanthropic investment and community work as one of their core corporate values. The Monumental Sports and Entertainment Foundation donated more than $775,000 to local charities during the 2016-2017 season. Players, coaches and their spouses, along with MSE front office staff and fans, volunteered time and money throughout the Washington, D.C. community through our programming and charitable partners. MSE adopted 34 local families for the holidays, providing them with clothing, electronics, toys, books and gift cards.
MSE staff alone volunteered more than 1,100 hours during the 2016-2017 season with partnering organizations D.C. Central Kitchen, Capital Area Food Bank, Everybody Wins!, DC, Martha’s Table, Fort Dupont, Playworks DC and Anacostia Waterfront Trust.
In 2016, Capital One associates spent more than 390,000 hours in volunteer service, helping more than 4,000 nonprofit and community agencies in the Greater Washington area. Capital One also provided $48.1 million in grants to nonprofit organizations that help build economic opportunity in communities where our associates and customers live and work.
As part of its independent investment, MSE will continue to employ technology to benefit fans. For example, through the Monumental360 program, MSE will use data to build out a full view of fans, so they can better cater to their individual needs and/or interests. The aim is to use what fans tell the company about their preferences when they interact with any touch point of a Monumental franchise.
Who they follow on social media, channel of purchase and seat location, how they connect to arena WIFI and what they purchase in the arena can help tailor not just the Capital One Arena experience, but their fan experience outside the building, too.
This summer, MSE also plans to move to a new point of sale system — which will be the first step toward quicker lines and additional payment options, as well as better analytics and data that will allow MSE to better tailor the arena experience. The new point of sale system will also enable MSE to offer Capital One cardholders automated discounts on food, beverage, merchandise and more.
In 2016, Billboard Magazine ranked the arena 8th in the nation and 13th worldwide among grossing venues with a capacity of over 15,000. According to reports from the DowntownDC Business Improvement District, the arena has been responsible for redevelopment estimated at $9.2 billion within a seven- block radius, and has created more than 58,407 jobs since it broke ground in October 1995.
In the coming months, Capital One Arena will host tours in the world including Bruno Mars, Ed Sheeran, Guns n’ Roses, Andrea Boccelli, Jay-Z and many more. It will also host the A-10 men’s basketball tournament in March of 2018 and the East regionals of the 2019 NCAA men’s basketball tournament.