SVG On Demand: Avid’s Doug Price on the Early Success of Media Central Cloud UX

Software-based solutions catching the eye of major avid clients including New York-based YES Network and SNY

Avid has undergone quite a transformation over the past couple of years. One of the latest major software-based introductions was Media Central Cloud UX, which first debuted at NAB Show 2017.

We caught up with Doug Price, Director of Sales, Sports & Education for Avid to discuss the latest direction of the company and dig into some examples of major broadcasters, including the New York-based YES Network, who have bought into some of those new solutions.

For more video interviews and highlights from SVG events, visit SVG On Demand.