NASCAR Will Live-Stream In-Car Cameras on Twitter During the 2017 Playoffs

Feeds also will be available on NBC Sports app, NASCAR Drive, and NASCAR Mobile

In a first for the sport, NASCAR plans to live-stream camera feeds from inside selected cars on Twitter during the 10 upcoming Monster Energy NASCAR Cup Series Playoffs races beginning next month.

Much like some of its other live sports content, this feed will be made available for free to both logged-in and logged-out Twitter users in the U.S. via NASCAR’s official Twitter handle.

Live camera feeds from inside selected cars will be available for free to Twitter users.

“Through the in-car–camera live stream on Twitter, our fans will have another compelling vantage point of the NASCAR Playoffs, where the energy and intensity of stage racing will be elevated to a whole new level,” said Steve Phelps, EVP/chief global sales and marketing officer, NASCAR, in an official release. “To provide this level of access on Twitter throughout the 10-week playoffs is a fantastic way to complement the viewing experience on NBC Sports and the NBC Sports app.”

Said Twitter COO Anthony Noto, “NASCAR continues to innovate on Twitter, a place where their passionate fans discuss what’s happening before, during and, after every race. Our new collaboration will offer NASCAR fans a unique live-stream perspective for the 2017 playoffs alongside the real-time Twitter conversation.”

The feeds will also be accessible via the NBC Sports app; NASCAR Drive, the organization’s in-car digital streaming platform; and the NASCAR Mobile app.

The efforts will begin with the first playoff race at Chicagoland on Sept. 17. According to a NASCAR rep, Toyota has come on board to sponsor NASCAR’s first in-car camera live stream on Twitter at that race.