New York Jets Launch Jets 360 Productions, Five Streaming Shows
New studio will create original content for broadcast, too
Video will play a major part in the New York Jets’ upcoming season. The team has launched a production arm and five video franchises to share great moments both on and off the field. At the Jets Gameday Upfront on Aug. 15, team execs debuted Jets 360, an in-house production studio that will create original content for broadcast and online distribution.
Located at the team’s permanent facility in Florham Park, NJ, Jets 360 will produce five original episodic series that appear on the Jets Facebook page, website, app, and social platforms:
- Jets 360 Live streams Mondays and Thursdays and focuses on the latest news from Jets headquarters. It’s led by reporters Eric Allen, Olivia Landis, and Ethan Greenberg.
- Winters Works, on Tuesdays, will follow the adventures of right tackle Brian Winters as he fills in for a variety of jobs at the Atlantic Health Jets Training Center.
- An as-yet-unnamed Tuesday show focuses on the off-field activities of the players. Landis will report on what they eat, how they relax, and how they give back to their communities.
- All Access will stream on Wednesdays, giving viewers the experience of what it means to be a Jet.
- Make Your Case streams on Fridays and should be a fun show to lead into the weekend. Here, coaches, players, and former players respond to questions from fans.
Besides those online originals, the Jets will create weekly shows for broadcast: Jets Pregame will air on SNY one hour before each game; Jets Late Night, on WCBS-TV New York each Sunday at 11:35 p.m. throughout the season. One other new show, My JetLife, will run on WCBS-TV and on newyorkjets.com, sharing personal stories of current and legendary Jets players. Its first episode will feature segments on Robby Anderson, Darron Lee, Bilal Powell, Leonard Williams, and Joe Klecko.
Online, the Jets will share these stories over multiple social channels, tailoring videos to the platform. Besides the team app and site, the Jets will share videos on Instagram, Snapchat, Facebook, and Twitter.
“We’re trying to tell stories across all platforms,” says Chris Gargano, VP/executive producer for the Jets. “There’ll be various lengths of the same story and little nuggets and behind-the-scenes elements, stylized photos, little one-off video hits, and such, so you’ll be able to have a rounded approach to a deep dive. We’re going in-depth with a lot of stories, but we also want to have fun moments and engage fans all the time in different ways. Not just in the box, we want to be outside and broad.”
The Jets multimedia assault isn’t limited to video. The team is launching the Official Jets Podcast Network as well, with three weekly shows: on Mondays Allen and former Jets linebacker Bart Scott will give an insider’s view, a lighter podcast on Wednesdays will jump into lifestyle topics, and a Friday podcast will preview that weekend’s action.
Along with new content comes a redesigned app. The Jets see their app as central to the fan experience, so the team will relaunch and reposition it in early September. The team has rethought the app as a game-day companion for fans at the stadium or at home. Having the app open while watching the game should make the experience more fun and informative.
One addition to the app is the game “I Called It,” which launched in beta at the end of the previous season. It enables fans to predict the outcome of plays: every time the team has an offensive position, they can predict how the drive will go. Correct predictions win points, and the top point-scorers will get weekly prizes. Fans can boost their scores in a hurry by interacting with the team and team sponsors to earn multipliers.
The redesigned app will also include better maps (for getting to the stadium and getting around inside it), ticketing options (in partnership with Ticketmaster), and Uber integration for hailing a ride.
Through a multimedia approach, the Jets are showing a commitment to story, recognizing that the best way to build engagement is by taking fans inside their favorite team.
“We really are committed to our fans,” Gargano says. “We want to tell these great stories because we love the emotional connection that football provides. We want to get to know the individual. When you’re sitting in the stands or you’re watching us on television, you want that investment. We want to round out your affinity for the New York Jets. We want to speak to you through these great stories, because these players are so special and they have such unique talents. We want to share them.”