All Remaining CSN, TCN Regional Sports Nets to Be Rebranded Under ‘NBC Sports’ Moniker
RSNs in Chicago, Northwest, Philly, Washington D.C., and Boston will be rebranded on Oct. 2, while SNY will retain its name
NBC Sports Regional Networks will align the remainder of its five CSN-branded networks, as well as two TCNs, on October 2 in advance of the start of the 2017-18 NHL and NBA seasons. The new names will incorporate “NBC Sports” with each of the networks’ regional designations. However, the New York-based SNY will retain its name. The brand evolution will not impact the scheduled games, pre- and post-game shows, and other programming currently available on these networks. The rebrand follows the transition of CSN Bay Area and CSN California to NBC Sports Bay Area and NBC Sports California in April.
CSN Chicago, CSN Northwest and CSN Philadelphia will combine “NBC Sports” with their current regional designations: NBC Sports Chicago, NBC Sports Northwest and NBC Sports Philadelphia. TCN will transition to NBC Sports Philadelphia +, and continue to house separate material produced by NBC Sports Philadelphia.
CSN Mid-Atlantic, TCN Mid-Atlantic and CSN New England will also adopt the city names used by their primary team partners, becoming NBC Sports Washington, NBC Sports Washington + and NBC Sports Boston, respectively.
The brand progression of the NBC Sports Regional Networks, which began in April with NBC Sports Bay Area and NBC Sports California, will be complete in advance of the 2017-18 NHL and NBA regular seasons. New York-based SNY – which is majority owned by the New York Mets (65%) and partially owned by Charter Communications (27%) and Comcast (owns 8%) – will retain its name.
“We’re excited to complete the brand evolution of our remaining RSNs, which will now include the iconic NBC Sports name on all of our networks,” says David Preschlack, President, NBC Sports Regional Networks and NBC Sports Group Platform and Content Strategy. “This development is a reaffirmation of our continued commitment to provide the best, most compelling local sports coverage to our fans across the country.”
In addition to new names, the NBC Sports Regional Networks will feature revamped logos and graphics. They will continue to feature the NBC Peacock, which was first integrated into the networks’ logos in 2012, the year after the formation of NBC Sports Group.
Many NBC Sports production, programming elements and on-air talent have been incorporated on the RSNs since the Comcast-NBCUniversal acquisition in 2011, much like NBCSN and Golf Channel. In addition to the integration of the NBC Peacock in 2012, “Comcast SportsNet” changed to “CSN” in 2016. Similarly, several NBC Sports Regional Networks collaborate with NBC Owned Television Stations in their respective markets on content and other initiatives.