Baltimore Ravens Add SkyCam to M&T Bank Stadium to Enhance Fan Experience
SkyCam is expanding its efforts to bring fans around the world – and in venues – a more compelling experience when watching the Baltimore Ravens. In an historic launch of new, in-venue video technology, the Ravens have installed new 4K UHD video boards on each end of M&T Bank Stadium’s lower seating bowl. The new video boards measure approximately 200-feet wide, 36-feet high and double the width of the stadium’s former end zone screens. These additions are upgrades the Ravens have made for the 2017 season, all aimed at adding to the in-venue gameday experience. Key to that experience, the Ravens have partnered with SkyCam to provide their Emmy Award-winning cable suspended camera systems to fans as they watch the new video boards.
“This is a great addition to M&T Bank Stadium and the Ravens organization,” says SkyCam Chief Technical Officer Stephen Wharto. “Being the first in anything is a bold move, and we applaud the Ravens for their technological, trailblazing spirit.”
“Adding SkyCam – the premier camera angle in professional football – is another example of our commitment to creating an outstanding gameday experience for Ravens fans,” says Jay O’Brien, Baltimore Ravens Vice President of Broadcasting and Gameday Productions. “We constantly strive to produce the NFL’s best and most captivating video content. With SkyCam capabilities, we believe our in-game production rises to an even higher level.”
“SkyCam WildCat systems usually follow a network package – Sunday or Monday Night Football – temporarily installed week-to-week just for those network games,” says Wharton. “With the Ravens, we’ve been able to develop and leverage technology that allows us to keep our systems in place and lower operating costs. This proprietary technology makes it affordable to teams whose fans are demanding an in-venue experience that’s better than watching at home.”
“We’re excited for the continued growth for our business and team ownership, helping to grow our path to covering every NFL game,” says Endre Buxton, SkyCam CEO. “This permanent system with the Ravens helps establish a model for expansion to other venues and teams.”
As part of the agreement, SkyCam looks to leverage its new SkyCommand technology, which allows the operator to control the camera from an off-site studio. SkyCam first debuted the SkyCommand Technology – in partnership with The Switch – at the 2017 National Association of Broadcasters exposition in April.