Fox Sports Renews Rights Deal With BIG3 3-on-3 Hoops League
With the inaugural BIG3 Championship game set for Saturday, Aug. 26, Fox Sports has extended its media rights agreement with the BIG3, the professional 3-on-3 basketball league co-founded by Ice Cube and Jeff Kwatinetz.
“We think we have something great with the BIG3 and are thrilled to add another year to our partnership,” says Fox Sports Head of Business Operations David Nathanson. “In its inaugural year, the league provided competitive, entertaining basketball that really resonated with fans, as evidenced by its television ratings on FS1 and packed arenas across the country.”
Throughout the course of the season, the BIG3 attracted a high level of attention from media, fans and celebrities thanks to an impressive roster of basketball superstars, headlined by player captains such as Allen Iverson, Kenyon Martin, Al Harrington, Stephen Jackson, Rashard Lewis and Chauncey Billups; along with coaches including Julius “Dr. J” Erving, Gary Payton, Charles Oakley, Clyde Drexler, George Gervin, Rick Barry and Rick Mahorn.
“Working with Fox Sports for another season is an opportunity we are very excited about,” says Ice Cube. “The network understands that the BIG3 is about competitive, hard-nosed, compelling basketball and they’ve been a great partner to work with during our inaugural season. Our shared vision makes this partnership an ideal fit.”
The BIG3 crowns its inaugural champion live on Saturday, Aug. 26 at 4:30 PM ET on the Fox broadcast network, as undefeated Trilogy, captained by Kenyon Martin and Al Harrington, takes on the No. 2 seed 3 Headed Monsters, led by player captain Rashard Lewis and Mahmoud Abdul- Rauf, from MGM Grand Garden Arena in Las Vegas.