MLB.com’s ‘At Bat’ Becomes First Streaming App To Net 2B Minutes Consumed in One Month

MLB.com At Bat has become the first sports streaming app to eclipse 2 billion minutes consumed in a single month. The years of continuous app development and feature innovation was also noted within the App Annie case study.

At Bat had 2.03 billion minutes consumed in August through yesterday. Previously, At Bat monthly usage had peaked in July 2017 with 1.88 billion and in May 2016 with 1.82 billion.

According to comScore, At Bat users consumed 275 minutes per month on average for each of the MLB season’s first four months (April – July), topping all sports mobile apps during that timeframe. That four-month average minutes consumed is 70 percent higher than the next ranked sports media app in average minutes per user.

August marks the 17th consecutive in-season month with more than 1 billion minutes consumed in the At Bat app, dating back to April 2015.

At Bat is approaching 10 billion minutes consumed in 2017, remaining on pace to surpass last year’s mark of 10.4 billion minutes in early September – with the late September pennant races and 2017 Postseason in October ahead of it. In tandem with its in-sports app consumption, At Bat has been the top grossing sports app for both iPhone and iPad every year of the App Stores’ existences (2008 and 2010, respectively).

At Bat is continuing to be the top grossing sports app for iPhone, iPad or tvOS more than 97% of days since At Bat debuted for 2017 in late February.

Sources: Adobe Analytics and comScore.