LaLiga, Perform Group Team Up For 5-Year Deal, Announce LaLiga Official Data Centre
In a five-year agreement deal designed to broaden the availability of data from high-profile football leagues, LaLiga and Perform Group have announced the creation of the LaLiga Official Data Centre starting with the 2017/18 season. Jointly led by Perform and LaLiga, the newly created LaLiga Official Data Centre will be responsible for ensuring LaLiga maximizes the use of official match data across multiple sectors and channels. LaLiga will utilize Perform’s sports data collection, distribution and commercialization expertise in the media, professional analysis and betting sectors, via Perform’s Opta and RunningBall data brands.
“We are delighted to be broadening our relationship with one of the world’s most exciting football leagues. The innovative partnership will see us working with La Liga to deliver the best quality sports data globally, across multiple sectors and channels,” says Perform CCO Jacopo Tonoli. “It gives LaLiga control over their data rights, with full access to the market-leading industry expertise and sales network of Perform.
We are thrilled to be able to add LaLiga to our official data rights portfolio.”
“This agreement deepens the relationship between LaLiga and Perform, two innovative brands,” says Melcior Soler, director of audiovisual at LaLiga. “The LaLiga Official Data Centre will allow us to enhance the delivery of competition data across the world through internal and external channels, taking advantage of Perform’s distribution and commercial reach and experience.”
The partnership will allow LaLiga to facilitate innovation across broadcast graphics and production workflows, develop digital data visualizations, fantasy and gaming concepts, as well as supporting a commitment to data editorial and performance data analytics.
Opta, the provider of live, detailed sports data, will provide accurate match data to power various LaLiga channels, including broadcasts. The Opta team of data scientists and editorial experts will continue to experiment with in-game data, developing new metrics to offer even greater fan engagement opportunities, benefitting league and club digital and social properties, creating assets for LaLiga commercial partners to connect with fans around the world.
This agreement expands on the partnership between Opta and LaLiga to provide the best eventing data for coaching purposes to LaLiga Santander an LaLiga 123 teams through LaLiga Mediacoach tools.
Perform’s Integrity Operations team will support LaLiga in its approach to prevent matching manipulation/betting fraud through monitoring and intelligence.
The partnership covers the following competitions organized by LaLiga and the Spanish Federation: Liga Santander, Liga 1|2|3, Copa del Rey, Supercopa de España, Second Division B, and the Spanish Women’s League.