Sixty, STATS Leverage Sports Data/Analytics Through Interactive TV Solution Ease Live
Sixty has partnered with STATS to enable its broadcasting customers to leverage STATS’ sports data and analytics through Sixty’s interactive TV solution, Ease Live. The partnership will see Sixty’s on-screen clickable graphics technology combine with STATS’ sports data and content services to allow broadcasters to deliver engaging, interactive sports video experiences, ensuring sports fans have access to the most immersive sports viewing experiences available.
With STATS’ global presence, headquartered in the US market, the partnership will enable sports broadcasters to leverage the power of interactive TV technology with a broad sports database.
“Combining Sixty’s interactive video technology with our established experience in collecting, collating and editorializing a wide range of live sports data, we now have the best tools to continue to revolutionize the way broadcasters deliver sports video experiences,” says Richard Henderson, Chief Revenue Officer at STATS. “We look forward to working with Sixty and its Ease Live solution to provide passionate sports fans, both in the US and around the world, with immersive data-driven sports viewing experiences.”
“Our partnership with STATS is the perfect solution for broadcasters, content owners and distributors wishing to engage and connect with today’s sports fans on a different level”, says Kjetil Horneland, CEO of Sixty. “By unifying STATS’ market-leading, live sports analytics with our Ease Live solution, broadcasters will now be able to respond to the growing demand for non-linear viewing by enabling their users to explore, play, interact and communicate with the sports content they know and love.”
Ease Live is a flexible solution that unifies the linear and online TV experience with a consistent brand and design, providing on-screen graphics that come to life in the hands of the audience by making them “viewer clickable” across all devices. The product can be used by any broadcast system or online video platform. The product integrates easily into current workflows.