SMPTE Hollywood Section to Focus on ATSC 3.0 at September Meeting
Features latest audio encoding technologies for 4K UHDTV delivery
ShootOnline.com reports that The Hollywood Section of the Society of Motion Picture and Television Engineers® (SMPTE®), the organization whose standards work has supported a century of technological advances in entertainment technology, will explore ATSC 3.0, the next-generation digital-broadcast standard, at its monthly meeting scheduled for Thursday, Sept. 28, in Hollywood.
Richard Chernock, chair of the Advanced Technology Systems Committee (ATSC) Technology Group 3 (TG3), will discuss the group’s progress toward finalizing ATSC 3.0 and how the new standard will differ from ATSC 1.0, which currently governs most digital broadcasts.
ATSC 3.0 features will include the latest video and audio encoding technologies to facilitate the delivery of ultra-high-definition television (UHDTV), which includes 4K resolution, high dynamic range (HDR), and wider color gamut (WCG), as well as immersive sound and personalized audio. ATSC 3.0 will also enable mobile delivery, hybrid delivery over the internet, interactive apps, audience viewing data, and advanced emergency alerts.