IBC 2017

IBC 2017: Zixi intros native MPEG media transport integration, welcomes Ericsson as integration partner

Zixi announces the availability of the Zixi software platform fully compliant with the industry standard MMT (MPEG Media Transport). In addition, Ericsson has chosen Zixi to provide additional technology capabilities for their Contribution applications.

As part of the company’s commitment to industry defined open standards, Zixi will demonstrate at IBC a glass-to-glass software platform fully compliant to the MMT standard – the latest addition to a comprehensive list of media industry protocols that Zixi enables for the easy use and interchange of live video including HLS, RTMP, RTP, DASH, MPEG-TS, and ASI.

“We are pleased to announce that Zixi has integrated, in a fully compliant manner, MMT for those media outlets catering to audiences that demand flexible access to media content, assuring pristine video quality, while maintaining the consistency of metadata descriptions, and interactions between users and servers,” says Israel Drori, Co-Founder and President.

MMT was developed by the MPEG industry workgroup to support the emerging need for highly dynamic signal transport. The encapsulation process in MMT accepts media coding without restricting or specifying how it is encoded. MMT allows broadcasters to get closer to their goal of easily distributing from glass-to-glass a broader variety of professional content such as Ultra HD video content, 3D video content, interactive content, user generated content, applications that support multi-device presentation, subtitles, picture-in-picture video, and multiple audio tracks.

Adding support for MMT means customers who rely on Zixi to deliver broadcast quality live video over unmanaged IP networks will have an added tool in their distribution arsenal. Additionally, the recently announced ZEN Management platform successfully reduces complexity of live video workflows via an easy-to-use GUI giving even more powerful options to Zixi partners and customers. Collectively, Zixi provides global media companies the tools to reliably leverage unmanaged IP networks across their businesses, and to distribute live linear channels and events with partners around the world.

Zixi is seamlessly adding the MMT protocol stack to any cloud, hardware and software platform. Customers and Partners can incorporate the free Zixi SDK and API, allowing all applications to become standards-based compliant.  The Zixi SDK and API provide a future proof, cost effective, proven, and secure method for delivering true broadcast quality live content over the open Internet. Zixi (Hall 14 Stand E13) and over 30 of its 45+ Eco-Zystem partners will be demonstrating at IBC.

In addition, the company announced that its Feeder and Receiver technology will be integrated into Ericsson’s recently launched MediaFirst Content Processing software-based decoder to meet the needs of media businesses that rely on premium content revenue.

“Ericsson customers are demanding broadcast quality on every screen. We must provide effective and agile deployments that maintain content integrity. We’re delighted to partner with Zixi to provide a first-rate service for high-demand, broadcast quality IP-based delivery,” says Arpad Jordan, Head of Media Processing and Delivery, Media Solutions at Ericsson.

“We recognize that Ericsson is an important leader in the broadcast space with tier-1 sports leagues and other entertainment customers that must provide a dependable, live, synced, video service across many screens. We are thrilled to have Ericsson join Zixi’s growing ecosystem of partners that make IP-based distribution dependable and standardized for all viewers to enjoy,” says Michael Poppler, Director of Global Channel Sales at Zixi.

Zixi is seamlessly added to any hardware and software platform by leveraging the free Zixi SDK and API. This allows all partners and customers to become standards-based compliant.  The SDK and API enables all partners, and their customers, to have a cost effective, proven, and secure method for delivering true broadcast quality live content over the open Internet. Demonstrations will be held at the upcoming IBC2017 show at the Zixi booth (Hall 14 Stand E13).

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