Nielsen Sports Names Jon Stainer as Managing Director for the Americas

In addition, Scott Horowitz has been promoted to SVP Revenue & New Business, Americas, while Stephen Master will take on the newly formed role of Global Head of Federations

Nielsen Sports has announced the appointment of Jon Stainer as Managing Director for the Americas. Stainer, who has excelled in leading Nielsen Sports in the U.K. and Ireland, will move to the U.S. in January to oversee the growing business in the U.S., Canada and Mexico. Additionally, Stephen Master will take on the newly formed role of Global Head of Federations. 

Stainer will be supported by Scott Horowitz, who is being promoted to SVP Revenue & New Business, Americas for Nielsen Sports in January. Horowitz will play a key role in building new business with right holders, brands and other key industry segments across the region.

Meanwhile, Stephen Master will take on the newly formed role of Global Head of Federations, and will be responsible for the growth of the federations business for Nielsen Sports around the world. Peter Laatz, who has played a pivotal role in the successful integration of Repucom/Nielsen Sports over the past year, will be leaving the business at the end of 2017 to pursue new career opportunities.

Stainer will become Nielsen Sports’ Managing Director, Americas as of January 1, 2018. Until then, he continues to lead Nielsen Sports activities in the United Kingdom and Ireland. Stainer has been an integral part of the team, leading the growth of Nielsen Sports in the U.K. and Ireland and providing guidance and advice to key clients such as the Premier League, City Football Group, European Tour, HSBC and Standard Chartered Bank. Before joining Nielsen Sports (previously Repucom), he worked at IFM Sports Marketing Surveys, where he was Deputy Managing Director, responsible for its domestic and international business.Stainer has extensive experience managing project teams, notably at the 2002 and 2006 FIFA World Cups as well as the Salt Lake, Athens and Torino Olympics. He is married with four children, is an independent non-executive director of English Lacrosse, and is a graduate of Ashridge Business School and Loughborough University

“Jon Stainer’s passion for the business and our clients will extend overseas as he moves to the U.S. and takes on the role of Managing Director for Nielsen Sports in the Americas,” says Glenn Lovett, Global Managing Director for Nielsen Sports. “His global sports expertise paired with a talented and highly motivated team in this market will help us continue to innovate and enhance our Nielsen Sports offerings for clients for years to come.”

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