Octagon Adds Former MP & Silva VP of Digital William Mao to New Media Rights Consulting Business
Octagon has added MP & Silva-vet William Mao to its new Octagon Media Rights Consulting business. Mao, who is a member of the SVG Digital Advisory Committee, was previously Head of College Sports at YouTube and was most recently Vice President of Digital for the MP & Silva.
Octagon, a sports marketing agency, launched the new Media Rights Consulting in August in order to provide strategic consultation to major domestic and international rights holders, broadcasters, emerging distribution platforms and the sports investment community. Octagon’s media advisory services will leverage the strength of the Octagon network and the analytics of IPG’s Futures Sport & Entertainment to advise clients on the valuation and optimization of content assets across linear TV, digital and OTT platforms.
Mao follows over former MP & Silva Managing Partner and SVP of America Daniel Cohen, who departed MP & Silva to head up the new division as SVP, Octagon Media Rights Consulting. Mao will report to Cohen and will be based in Octagon’s New York office.
“In particular, William’s expertise in the digital and social media space will provide our clients a clear strategy on how to maximise the value of their content and platforms as they look toward the future,” Cohen told SportBusiness.