iN DEMAND Selects Globecast to Provide Comprehensive DR, Playout Services

Globecast is providing iN DEMAND, the distributor of transactional entertainment to MVPDs, with fiber and uplink disaster recovery (DR) services, including playout and Pay-Per-View (PPV) services for iN DEMAND’s live content and event channels. iN DEMAND is well known for its video technology expertise and long-standing partnerships with MVPDs, major sports leagues, Hollywood studios and other entertainment and sports companies across North America. It distributes high-profile ring sports through PPV, including boxing and MMA, as well as out-of-market sports packages such as MLB Extra Innings, NBA League Pass and NHL Center Ice.

“We evaluated the market carefully for this project, and Globecast was chosen for its expertise in content delivery and excellent technical infrastructure at its Los Angeles facility,” says iN DEMAND’s Chief Technology Officer John Vartanian. “The combination of its Media Factory solution, cable satellite distribution and extensive fiber network infrastructure was the best fit for our disaster recovery needs.  We are confident that Globecast is the ideal back-up service to safely automate and manage our PPV channels if the need arises.”

“We’re so pleased that iN DEMAND has entrusted us with its disaster recovery and business continuity plan, especially because they approached us as a business partner rather than just a technology provider,” says Eddie Ferraro, Managing Director at Globecast in Americas. “Together, we were able to meet their distinct requirements so that they can go to air with confidence knowing that their content could be capably transmitted and delivered if needed.”

Under this disaster recovery agreement, Globecast will provide continuous channel origination and uplink services of select PPV channels for AMC-11/3 and SES-3/13 satellite transponders, as well as terrestrial connectivity of three multiplexes from iN DEMAND’s primary origination facility for uplink to AMC-11/3, SES-3/8 and SES-3/13 satellites.

The plan is being serviced by Globecast’s Media Center in Los Angeles, CA. The center utilizes the company’s sophisticated Media Factory technology, which manages ingest, media logistics, transcoding, and order/schedule management for linear and VOD content to satellite, fiber, cable headends, CDN, IP and OTT.