WTA Media Taps Imagen to Power Tournament Media Distribution for Broadcasters
WTA Media, a partnership between the Women’s Tennis Association (WTA) and Perform Group, has collaborated with Imagen to create an online broadcast content distribution portal, enabling their broadcast partners to access the very latest high-resolution footage from the worldwide professional tennis tour for women.
WTA Media, the central hub for media rights for the WTA’s 47 Premier and International level tournaments, required a solution that could deliver fast and secure uploads and downloads of broadcast-quality assets immediately after their capture. The system would act as a ‘near-live media centre’, containing content relating to current and upcoming tournaments.
“Crucial to near-live content is discoverability and speed of delivery,” says Will Pitt, Sales Manager, Imagen Ltd. “Through close and positive collaboration with the WTA Media teams, Imagen has helped to build their perfect workflow, enabling broadcast partners to serve a global fan base with the latest content in the fastest time possible.”
With the system now deployed and operational, WTA Media simply uploads media assets directly from tournaments through their Imagen system’s browser-based portal. Content uploaded will include: interviews, tennis highlights, scheduling information, head-to-head information and rate cards. Broadcast partners will then be able to securely log-in to the media portal at www.wtamediaportal.com, find and playback proxy files leveraging Imagen’s powerful search capabilities, and download master video assets at ideal speed.
To ensure broadcasters have access to the latest content as quickly as possible, the media portal will make use of RSS feeds to alert registered users when new content is added to the site. Both content and individual user engagement levels will be measured using Imagen’s built-in analytics dashboard.