The SVG Podcast: David Koppett, VP of Content Strategy, NBC Sports Bay Area/California

Talking NBC Sports regional rebrand, tech, digital, and more with the RSN exec

This was a particularly big week for NBC Sports Regional Networks as it officially executed its nationwide rebranding of its various RSNs. Say goodbye to Comcast SportsNet and hello to NBC Sports. Out in the Bay Area, though, their NBC RSNs were rebranded back in April to help pave the way for the rest of the networks in the family to follow.

On this episode of The SVG Podcast, we welcome David Koppett, VP of Digital Strategy for NBC Sports Bay Area and NBC Sports California to discuss that company-wide rebrand and what his unit learned from the entire process.

In addition, we chat about the intensely local nature of sports, how his network blurs the lines between linear and digital within production and operations, and what technology developments he’s most excited about.

The SVG Podcast is for the sports video production professional looking to keep up with the latest in sports video production operations, and technology. The program features interviews with some of the biggest, most influential names in the sports video business talking trends and topics that are making an impact on the industry.

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To listen to all of the previous episodes of The SVG Podcast, visit the SVG On Demand section HERE.

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