NAB NY 2017: The Studio-B&H, Utah Scientific Ink Distribution and Integration Deal
Utah Scientific has entered into an agreement with The Studio-B&H to sell Utah Scientific’s digital hybrid routing switchers to B&H’s broadcast, production, postproduction, and corporate customers. The Studio-B&H has installed a Utah Scientific UHD-12G router for client demonstrations, and it will form the backbone of The Studio-B&H’s live, multiformat signal-distribution presentation at the upcoming 2017 NAB Show New York, where the company will also showcase its system design and custom integration services.
“The addition of the Utah Scientific routers to our portfolio is a tremendous asset both to B&H and to our customers. Utah Scientific has outstanding brand recognition in the studio and mobile broadcast markets and a stellar reputation for reliability, longevity, and customer service,” says Michel Suissa, managing director of professional solutions at The Studio-B&H. “Our Studio division customers have high technical requirements because the router is often placed at the core of their production operations. The Utah Scientific systems will allow us to support these traditional clients fully. In addition, our partnership with Utah Scientific will help us penetrate new markets, such as enterprise customers, where we can leverage our joint knowledge and experience.”
Suissa adds, “It’s also a huge plus to have a partner that can help us engage effectively with our customers on the IP migration. Hybrid solutions are in great demand at present, and there are very few other products on the market that can match Utah Scientific’s ability to handle all types of signals — from traditional HD on up to full UHD 12G — in a single router frame.
“As the new SMPTE standards for IP transport streams continue to mature, we can offer our customers a nearly seamless upgrade path that won’t require them to pull all their legacy systems out of the rack and replace them overnight. In addition, the affordability of Utah Scientific solutions is a big advantage. Now entire market segments can have access to the technology they need and meet their budget parameters.”
Tom Harmon, president and CEO of Utah Scientific, adds, “The B&H brand needs no introduction to the world of imaging and audio, and the The Studio-B&H division has a large and growing customer base in the professional video production and broadcast market. While The Studio-B&H will offer installation and support services in New York and New Jersey, our partnership includes all of B&H’s national accounts.”