Twitter, The Game Awards Partner Up To Live-stream The Game Awards 2017 for Second Year in a Row

Twitter has partnered with The Game Awards to live stream The Game Awards 2017 for the second consecutive year. Produced and hosted by media entrepreneur Geoff Keighley, The Game Awards is an annual awards ceremony that unites video game industry creators, esports champions, influencers and Hollywood names for a night of awards, exclusive game world premieres and musical performances.

Twitter will live stream a pre-show for The Game Awards 2017, beginning at 5:30 p.m. PST on December 7, followed by the two-hour awards show. The live coverage will be available globally to Twitter’s logged-in and logged-out audience and can be found via @thegameawards.

The Game Awards and Twitter initially teamed up to live stream The Game Awards 2016, which at the time was the first awards show to be streamed live on the platform.

“We are very excited to collaborate with The Game Awards once again to bring this annual gaming celebration to Twitter,” says Todd Swidler, Global Head of Live Video Business at Twitter. “The Game Awards coverage will give passionate gaming fans and awards show enthusiasts around the world live video and real-time conversation all in one place on Twitter.”

“We’re looking forward to expanding our relationship with Twitter this year for The Game Awards,” says Geoff Keighley, creator and executive producer, The Game Awards. “We’re building on the success we had last year and creating an even richer experience for Twitter users around the globe.”

The live stream will also be accompanied by a Twitter timeline, featuring related real-time conversation to create a unified experience for viewers to watch, Tweet and view commentary on gaming’s biggest night. Live Twitter comments on breaking news and the results of Twitter user polls will be integrated into the broadcast. Throughout the show, fans can unlock a special emoji by Tweeting with #TheGameAwards.

Twitter and The Game Awards are also introducing a new way for fans to vote for who they want to see take home the night’s biggest awards via a Direct Message (DM) experience for the first time. Leading into the show, fans worldwide may select the nominees who they want to see win by casting votes all from a user’s personal Direct Messages on Twitter.

The live stream and highlight clips from the event on Twitter will also include advertising packages with TV-style ad spots and pre-rolls.