VSN Aims To Bring Media Life-Cycle Management to North American Market

The Sports Video Group is pleased to welcome VSN as a corporate sponsor. The global technology company specializes in providing advanced software solutions based on standard IT infrastructure for creation, distribution, and management of content and video files for a wide variety of media and broadcast companies.

VSN’s solutions portfolio comprises three product families (Media & Business Process Management, News & Live Production, and MCR Automation & Distribution) designed specifically to manage the media life cycle from ingest to broadcast: live broadcast, publishing on second screens, and a business-intelligence module. Whether in the cloud or on premises, VSN’s solutions can be independently adapted to any broadcast company, sports venue, private corporation, or public institution, and they can be put together to create a complete, modular, scalable, and easy-to-integrate end-to-end system ready to incorporate third-party solutions.

VSN has more than 25 years of experience and more than 1,000 clients around the world who trust VSN’s solutions to increase productivity, reduce costs, and maximize production- and media-asset performance.

“VSN is very excited about strengthening its relationship with SVG, the premier organization dedicated to creation, production, and distribution of sports content,” says North America Sales Director Douglas Wynn. “Although new to the U.S. and Canada market, VSN has a long-established reputation as a PAM- and MAM-software provider in Europe, Asia Pacific, and South America. We are looking forward to bringing our expertise in these areas to both the sports community and traditional broadcast space within this market.

“We are convinced that VSN’s open-ended software tools can have a successful trajectory here,” he continues, “helping companies manage their media life cycle, automate processes, increase productivity, and, thereby, reduce costs.”

Spanish TV stations broadcasting Real Madrid and FC Barcelona have installed VSNMulticom in their facilities for continuity automation and VSNCreaTV for advanced programming and planning.

VSNMulticom manages the playout server, requesting the media files that need to be broadcast from the MAM solution, controlling the whole broadcast operation, and managing the archive systems. VSNCreaTV is responsible for managing planning and programming and, thus, is key for maximizing both channel efficiency and optimization of resources.

The VSNSpider technological backend platform was also installed to orchestrate all the workflows that take place within Barça TV and Real Madrid TV, allowing the system to reach millions of fans around the world, with the assurance that technology will be on their side when on-air.

Porto Canal, the official TV channel for Portuguese sports club FC Porto has selected VSN for implementation of an end-to-end scheme and full operation of the channel. VSNExplorer media-management suite is the heart of the project for archive, production, and workflow orchestration. In addition to VSNMulticom and VSNCreaTV, Porto Canal also deploys the VSNLivecom studio playout solution and VSNAutorec and VSNCapturer for ingest operations. This complete system transformed Porto Canal into a fully managed and automated HD TV channel.

VSN’s portfolio includes various products to enhance sports audiovisual projects. Among them is VSNLiveLogger sports-production software for cataloguing media in real time, which allows the operator to quickly add timecode-referenced metadata to a video file while it is being ingested. It eases the operation via metadata templates with the names of the players or participants and the most common actions or activities. Catalogers can identify the best plays, which can be sent to broadcast immediately segmented or archived. The software has been designed with the purpose of achieving the most agile operation possible in a live-production environment.

Given sports broadcasting’s dependence on live production, VSN’s VSNMulticom playout-automation software and continuity system, with more than 20 years’ field-proven experience, is a leading option for a reliable and robust broadcast.

The VSNExplorer family comprises VSNExplorer PAM, focused on production and postproduction; VSNExplorer MAM, with all the necessary tools for the complete management of the media lifecycle, such as advanced cataloguing; VSNExplorer BPM, which adds an orchestration layer for defining business-process–management workflows; VSNExplorer BI, advanced Business Intelligence layer; and Wedit, a web-based video editor designed for putting together news  and sports productions in seconds. Wedit allows cut editing in low-resolution, generates editing lists from segments, performs frame-accurate mark in and out, and adds voiceover.